Privacy Policy

This site, vintageridesusa.com, is run by Vintage Rides LLC (“Vintage Rides USA”, “we”, “us”), which rents Royal Enfield motorcycles from 1715 Samco Rd #107, Rapid City, SD 57702. Vintage Rides LLC is part of the Vintage Rides group, a motorcycle touring company founded in 2006 and based in France.

This policy covers the website, online bookings, and the ways you reach us by email, phone or WhatsApp. It does not cover the guided tours sold on vintagerides.com, which have their own policy.

When you book

• Your name, email address and phone number, entered on the Stripe checkout page.
• Your rental details: dates, number of bikes, pickup time, any promo code, and the amount paid.
• Payment information. Stripe collects your card or payment method and billing details directly. We receive only a confirmation, the payment status, and limited details such as the card brand and last four digits.

After you book (rider profile)

• Your mobile number, driver's license number and a photo of your license.
• Any special requests you write to us, and an emergency contact if you give us one.

The profile is optional online, but we check a valid motorcycle license before handing over the keys, so we will ask for it at pickup if you have not sent it.

When you contact us

The content of your emails, calls, texts and WhatsApp messages, and the contact details you use to send them.

Automatically, when you browse

• Pages visited, how you got here (referring site, search or ad, including campaign tags and ad click identifiers), device and browser type, and approximate location derived from your IP address. This is collected by the cookies and tags described in section 5.
• When you start a checkout, your IP address and browser user agent are passed to Stripe with the booking so the purchase can be attributed to the ad or visit that led to it.
• The dates you search for on the booking page. This log contains no name, email or IP address and is deleted after 30 days.

• To take and confirm your booking, collect payment, and issue refunds or cancellations.
• To reach you about your rental: confirmation, pickup arrangements, reminders to complete your rider profile, and anything that changes on our side.
• To check that you are licensed to ride, and to handle damage, insurance or traffic matters.
• If you start a checkout and leave before paying, to send you one email with a link to finish it, when we have your address.
• To understand how the site is used and to measure and improve our advertising.
• To prevent fraud, keep the site secure, and meet our legal, tax and accounting obligations.

We do not send marketing newsletters from this site.

We share personal information only with the companies that help us run the rental, each for its own part of the job:

• Stripe: payment processing, fraud screening, and the recovery link for unfinished checkouts.
• Airtable: where booking records, rider profiles and license photos are stored.
• Brevo: sending booking and reminder emails.
• Vercel: hosting the website.
• Google: Analytics, Tag Manager, Ads measurement, and the map on our booking page.
• Meta (Facebook, Instagram): ad measurement. When a booking is paid we tell Meta a purchase happened, with your email, phone and name in hashed (scrambled, one-way) form, so Meta can match it to an ad you saw without us handing over the details in clear.
• The Vintage Rides group: our parent company's team helps operate bookings and customer service, using the same systems.
• Our insurers, and law enforcement or authorities when the law requires it or a claim needs it.
• A buyer or successor, if the business is ever sold or reorganized.

We do not sell your personal information for money. Some US state laws treat advertising cookies from Google and Meta as “sharing” or “targeted advertising”. You can opt out of that as described in the next section, or by emailing teamvr@vintagerides.com.

We and our partners use cookies and similar technologies:

• Essential: needed for the booking page and checkout to work.
• Analytics: Google Analytics, loaded directly and through Google Tag Manager, to count visits and see where the booking process loses people.
• Advertising: the Meta Pixel and Google Ads tags, which set cookies such as _fbp, _fbc and _gcl_aw to tell us which ads lead to bookings and to show our ads to people likely to be interested.
• Session storage: if you arrive from an ad, the click identifier is kept in your browser for that visit only, so the booking can be attributed to it.

To opt out:

• Block or delete cookies in your browser settings. The site and checkout still work without advertising cookies.
• Google Analytics: install the Google Analytics opt-out add-on.
• Google ads: Google Ad Settings.
• Meta ads: Meta ad preferences.
• Industry opt-outs: DAA WebChoices and NAI opt-out.

• Booking and payment records: as long as needed for accounting, tax and legal purposes, generally up to seven years after your rental.
• License number and photo: kept with your booking. Once your rental is closed and any damage or insurance matter is settled, you can ask us to delete them.
• Search log on the booking page: 30 days.
• Analytics and advertising data: according to the retention settings of Google and Meta.

Wherever you live, you can ask us to:

• tell you what personal information we hold about you and send you a copy;
• correct anything that is wrong;
• delete your information, except what we must keep by law (such as payment records);
• stop using your information for targeted advertising.

Email teamvr@vintagerides.com from the address you booked with, or call us. We may ask you to confirm your identity before acting, and we answer within 45 days. You can use an authorized agent, and we will never charge you more or treat you differently for making a request. If we refuse a request, you can reply to ask us to reconsider.

Visitors from the European Union or the United Kingdom also have the rights granted by the GDPR, including the right to object to processing and to complain to your local data protection authority.

The site runs over HTTPS, payments are processed on Stripe's PCI-compliant checkout, and access to booking records is limited to the staff who run the rentals. No system is perfectly secure, so if we ever learn of a breach affecting your information, we will notify you as the law requires.

We are based in the United States and part of our team works from France. Your information may be stored or accessed in the United States, the European Union and wherever our service providers operate. We use providers that apply appropriate safeguards to data they handle for us.

Renting a motorcycle requires a valid motorcycle license, and this site is not meant for children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

When we change how we handle personal information, we update this page and the date at the top. If a change is significant, we will say so on the site or by email before it applies to information we already hold.